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Business plan: Establish a digital media business in Finland
(2020)
The thesis’s purpose is to research ways of establishing a production company in Finland; as a result, it shows critical elements in preparing a business plan. This study includes both the planning of a company but also the market needs for digital...
Marketing Communications Plan for a Fintech company. Case: Rundit Oy
(2019)
The objective of this thesis was to analyze the operations and strategies of fundraising in the financial aspect. How companies communicate with their investors, how a Fintech company can help and enhance the connection between them....
From there, the thesis will propose the marketing communications strategy that might im-prove the number of userbase, attract more companies and investors to join the platform, and further increase customer awareness. The conclusion includes...
The thesis is commissioned by Rundit Oy, a Finnish Fintech startup. They provide a platform that can improve communication between investors and companies. Their aim is to create a platform where the investors can have a better overview and situation of the companies that they have invested in by standardizing the process of the financial report, metrics, charts, and forecasts, etc. Furthermore, they also help the company to promote themselves, to be able to open the fundraising, to connect them with potential investors, and provide them a professional tool for investor reporting....
gathering the necessary data, the author will draw the Business Model Canvas to identify the current value of the company, then use different analyses such as SWOT and PESTEL to support making the mar-keting communications plan....
From there, the thesis will propose the marketing communications strategy that might im-prove the number of userbase, attract more companies and investors to join the platform, and further increase customer awareness. The conclusion includes...
The thesis is commissioned by Rundit Oy, a Finnish Fintech startup. They provide a platform that can improve communication between investors and companies. Their aim is to create a platform where the investors can have a better overview and situation of the companies that they have invested in by standardizing the process of the financial report, metrics, charts, and forecasts, etc. Furthermore, they also help the company to promote themselves, to be able to open the fundraising, to connect them with potential investors, and provide them a professional tool for investor reporting....
gathering the necessary data, the author will draw the Business Model Canvas to identify the current value of the company, then use different analyses such as SWOT and PESTEL to support making the mar-keting communications plan....
International Marketing Plan for an Application with Sweden as a Target Country : Case Company: Smappy Application Oy
(2022)
An international marketing plan is developed when a business wants to increase brand awareness and expand its product(s)/service(s) globally. It is usually carried out to understand the target market and competitive environment and to create a...
Marketing Action Plan for Case Company x
(2021)
The objective of this thesis was to create a marketing action plan for a case company x. The aim was to develop a simple yet effective plan which suited for the needs and resources of the client. The case company x operates in the communication...
BUSINESS PLAN AND INSTAGRAM INFLUENCER MARKETING FOR CAFE X
(2021)
answers to two main research questions (1) what kind of business plan should be developed for Cafe X? and (2) how Instagram could be used for marketing Cafe X? Both qualitative and quantitative research are used in the thesis. Under literature review...




